We all have limited time and resources. How strategically are you allocating yours? After years of experience in strategic planning and communication consulting, Carmen Voilleque has developed a clear model that you can use on your own or with your team to guide your strategic business planning and move to a position of optimization and innovation. You will learn why hard work can actually make things worse, and how to identify and follow the “upstream impulse” that opens the door for optimization and innovation to happen. This is a hands-on experience for the participants—and it will give you the tools to go back home and set new practices in motion that will make a huge difference for your business.